NEA Survey Shows Steve Jobs Is Right: Nobody Does Read

During Macworld, Steve Jobs told the New York Times that Apple will not make an e-book reader like Amazon’s Kindle because Americans don’t read any longer.He cited a specific number: 40 percent of Americans read a book or less a year, he said.Jobs may have been referring to a November report from the National Endowment of the Arts, To Read or Not To Read, which found that nearly 50 percent of 18-24 year-olds do not read at all for pleasure. Described as the most complete survey of reading trends, the report says Americans aged 15-24 spend two hours a day watching TV, but only 7-10 minutes reading. This includes reading for school or college.”The story the data tell is simple, consistent, and alarming,” wrote Dana Gioia, Chairman of the NEA.The decline of reading has considerable social, economic and civil consequences, says the NEA, and coincides with the rise of TV and the internet.

23 comments »