Watch Apple’s Three New iPhone Ads

Leander Kahney ()

Apple has shot three new TV ads for the iPhone: Dine in Dine Out, Pass Test Pass Time, and Nature Lovers.

Above is the Nature ad, the other two ads are after the jump.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Advertising, Apple, iPhone, News |

  • Fuzzypig

    That sweeping motion thing that all the ads show iPhone users doing, does anyone actually do it like that? Really?

    It’s just like the food product ads on TV in the nineties! The person always grabs the product by the edge, in a sort of Lego person hand grip, being careful not to cover the product and always keeping the front of the product to towards the camera! No one does that either, you grab the food from the cupboard/refridgerator!

  • http://www.herbaled.org Ed Smith – USA

    So what’s your point? Should the ads be so real-life that the audience can’t see the app icons? Why would they want to do that? IT’S AN AD … NOT REAL LIFE.