Back in March a man sued Apple for conveying a “misleading and deceptive message” about Siri, the flagship feature of the iPhone 4S. He said that Apple’s marketing made Siri seem more magical then it actually was, and he wanted Apple to pay unspecified damages. A string of similar lawsuits also occurred, with someone claiming they couldn’t replicate the ‘Rock God’ Siri commercial in real life and another complaining about Siri not properly giving directions.
Apple has responded to the plaintiffs with a simple message: Siri is still in beta, and if you don’t like your iPhone you can always return it.
From Apple’s motion to dismiss the class-action lawsuits:
They offer only general descriptions of Apple’s advertisements, incomplete summaries of Apple’s website materials, and vague descriptions of their alleged—and highly individualized—disappointment with Siri. Tellingly, although Plaintiffs claim they became dissatisfied with Siri’s performance “soon after” purchasing their iPhones, they made no attempt to avail themselves of Apple’s 30-day return policy or one-year warranty—which remains in effect. Instead, they seek to take an alleged personal grievance about the purported performance of a popular product and turn it into a nationwide class action under California’s consumer protection statutes. The Complaint does not come close to meeting the heavy burden necessary to sustain such claims.
While it’s true that Siri doesn’t always meet expectations, Apple does have a point in saying that the digital assistant is labeled as “Beta.” But why ship such a high-profile product in beta?
At least those Zooey Deschanel Siri ads seem to be working.
Source: The Wall Street Journal