Apple’s Movie Rentals Great In Theory, Sucks In Practice
Steve Jobs’ much-ballyhooed movie rental service looks all fine and dandy, but the question in my mind is: “How long will it be before the service offers a single decent movie to rent?”
At present, the movies on offer are even shittier than the local video store, or those available on-demand from my cable providor, Comcast, which utterly stinks.
It’d be depressing if all Apple offered was popcorn garbage. Surely the service is serving the wrong demographic. Early adopters, the kind that run out to buy an AppleTV box, are surely more interested in less mainstream fare. How long will it be before there’s some independent movies, classics, artsy fartsy foreign stuff, and genre titles?
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: ![Read "From Your iPhone, With Love: Thank You Pen Does What Cards App Can’t [Feature]"](http://www.cultofmac.com/wp-content/plugins/lazy-load/images/1x1.trans.gif "Read \"From Your iPhone, With Love: Thank You Pen Does What Cards App Can’t [Feature]\"")
