Music Industry Wants Apple To Pay For 30-Second Song Previews
The music industry is planning to introduce new laws that would require Apple to pay for music in downloaded movies and TV Shows — and iTunes’ 30-second song previews.
The move comes from the industry’s royalty-collection agencies — ASCAP, BMI and others — which collect royalties on music that’s broadcast or performed.
The agencies collect royalties on songs played on the radio or your local dive-bar jukebox, but say they are left out of the digital revolution. Artists are not being paid for music downloaded in movies and TV shows, or previews on Amazon, iTunes and other digital outlets, the agencies say. So they’re lobbying Congress to bring Apple and others in line with cable and broadcast outlets.
On the one hand, the agencies make a compelling point about the consumption of music. Music used to be public. It was broadcast on the radio of performed at concerts, and the industry had mechanisms for collecting royalties on this. But now music is private. It’s loaded onto iPods and played through computers — but there’s no mechanisms for monetizing these new consumption patterns.
“This is really a fight about the future,” one industry spokesman tells CNet. “As more and more people watch TV or movies over an Internet line as opposed to cable or broadcast signal, then we’re going to lose the income of the performance.”
This doesn’t sound unreasonable, but 30 second song previews? As CNet notes: “For many, this would also undoubtedly confirm their perception that those overseeing the music industry are greedy.”
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
