Freelance journalist and Mac fanatic Domenico Panacea wanted to get his hands on this Philips Lumalive t-shirt with an integrated LED screen.
“Wanted” is perhaps an understatement: Panacea forked over €900 euros (about $1,300) to spend a month with the scintillant shirt.
Normally used for publicity stunts — like this one where pretty young women attract attention for an ice cream in Istanbul — the shirts have 128MB of memory that can blink out 10 minutes of text, images and animations at 40 fps. They glow for four hours at a time before needing a recharge.
(More pics and video after the jump.)
But the regular characters weren’t enough for Panacea: he programmed an Apple logo into his to be able to wear his favorite company on his chest.
That’s some serious cult of mac. Take heart, though, less flush fan boys/girls can always light up their disco nights with the ready-to-wear version.