VSCO’s Cam is a film emulation app for the iPhone and iPad (pixel doubled). It is also one of the new generation of “serious” iPhone camera apps which capture uncompressed JPG files before applying filters, for a much higher quality end product.
At first look, Cam isn’t much different from any number of other camera replacement apps, but when you get to the processing, the difference shows itself clearly. VSCO makes digital film emulation products for Adobe’s Lightroom and Apple’s Aperture, and the same know-how has gone into this $1 app.
Shoot a photo (using the on-screen button – volume snap isn’t supported) and send it to the editor. You can pick from any of ten presets, three of which are B&W. These presets are indeed very nicely out together, and you can further tweak the image by fading these presets,as well as adjusting the contrast, brightness, color temperature and fill light. Once done you can share to email, Facebook, Twitter and Instagram, or save to the camera roll.
VSCO Cam is ridiculously fast and easy to use. The interface is clean and tapping between effects is instant. This really frees you up to hammer through them one by one to see which looks best, although I’m sure you’ll settle on some favorites in time just like with Instagram, where everybody knows that X-Pro is totally the best filter.
Like I said, the app is just a buck. There’s just one thing – would it kill developers to make retina-ready iPad photo apps once in a while?