Did you know that Steve Jobs played the role of FDR in a colossal World War II styled Apple commercial? We’ve seen glimpses of Steve in his FDR costume from a video made to celebrate Jobs’s 30th birthday, but we never knew the context of why Jobs was dressed up like the former-U.S. President until now.
After the success of their 1984 Super Bowl commercial, Apple created a broad-cast quality production titled “1944” that was designed to motivate Apple’s international sales force during a 1984 company meeting in Hawaii. Apple supposedly spent $50,000 on the production that used a mix of professional actors alongside prominent Apple figures. The 9-minute commericial uses a World War II theme to focus on the battle between Apple and IBM, with El Jobso taking up the mantle of FDR. The entire video is pretty bizarre and terribly corny, but definitely worth watching.
You can watch it in its entirety right here. The person playing The General is Mike Murray – Apple’s VP of Marketing at the time – Jobs plays FDR, and the hammer thrower from Apple’s famous “1984” ad reprises her role to smash open a crate of software to assure the world that the Macintosh has the software power it needs to overthrow the evil IBM Empire.