New Apple TV Arrives In Brazil With $211 Price Tag

New Apple TV Arrives In Brazil With $211 Price Tag

The new Apple TV costs more than twice as much in Brazil.

The new Apple TV has made its debut in Brazil today, but it picked up a pretty hefty price tag on the way. Although the set-top box sells for just $99 in the U.S., in Brazil it costs 399 Reals — roughly $211.

This is the same device that launched in the U.S. back in March, with an A5 processor, increased memory, and the ability to play movies in full 1080p. However, Brazil’s excessive import tax means customers will pay more than double those in the U.S. pay.

The Next Web notes that Brazilian customers have the option to purchase the device over 12 instalments, without incurring additional fees. That’ll help take some of the sting out of its price tag.

Despite their prices, Apple products are becoming hugely popular in Brazil. So much so that a street in the Brazilian city of Jundiai was recently named Steve Jobs Avenue. The country is also the home to a new Foxconn factory which is focused on iPad production, which could mean that the price of the new tablet won’t be quite as inflated as other Apple products when it makes its Brazilian debut in the coming weeks.

Brazilians can now purchase the new Apple TV from the Apple online store, or from select retailers.

  • Swordfish

    You should probably also mention that the reason the ATV2 is so expensive in brazil is due to import tax’s just like iPhones and everything else. Probably one of the reasons apple and Foxconn chose brazil for a factory so they won’t be hit with such tax’s and can drop the price down

  • crosshair88

    I lived in Brazil for several years and everything, including TVs and DVD players were at least double what we would pay in the US. Just a side note, the plural for the Brazilian ‘Real’ (the name for their dollar) is ‘Reais’ and it is denoted with R$399.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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