Ken Segall Recalls His Stories As Steve Jobs’ Ad Man On This Week’s CultCast

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If you’re a fan of Steve Jobs, or if you’ve ever pondered what makes Apple so different from every other company out there, you’re not going to want to miss our fascinating CultCast interview with ex Apple Ad guy and long time Steve Jobs collaborator, Ken Segall.

In his 12 years as an advertising executive working with Apple, Ken Segall put that little “i” in front of the iMac, helped develop Apple’s famous Think Different ad campaign, and spent countless hours creating and working closely with one Mr. Steven P. Jobs — he even got yelled at a few times.

Now Mr. Segall has a new book out, titled, Insanely Simple: The Obsession That Drives Apple’s Success. And in this episode of The CultCast, Ken regales us with stories of what it was really like working with Steve Jobs, and what makes Apple so different from every other company on earth.