The Presentation Secrets of Steve Jobs: The Real Deal Behind The Reality Distortion Field

Carmine Gallo ()

messianic_zeal

Sell dreams, not products. Steve Jobs is passionately committed to changing the world and his passion shows in every presentation. In May, 2005, Steve Jobs told Stanford graduates, “Your work is going to fill a large part of your life… and the only way to do great work is to love what you do.” Anyone can learn the specific techniques Jobs uses to create visually creative slides and to craft an interesting story, but that message will fail to inspire an audience if there’s no enthusiasm behind it. Jobs has a nearly messianic-like zeal to change the world. In your own way, so should you.

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About the author

Carmine GalloCarmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.

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Posted in Apple, How-To, Opinions, Steve Jobs |

  • nak

    Why do you refer to yourself in the third person?

  • Dylan

    Very good post. Was a great read. Thanks!

  • Johnny

    Interesting article to read. Thanks.

  • http://twitter.com/chas_martin Charles Martin

    I recognise and appreciate that hits = $ so I understand breaking this up over several “pages,” but geez louise ELEVEN PAGES?? That’s just money-grubbing, sorry. Six would have been about right.

    Shenanigans like this actually hurt the story (just check Digg comments any time a story not from Ars Technica goes over half-a-dozen pages) by losing “busy readers” and by annoying faithful readers. It also makes me question the motivation behind presenting the story — am I really going to get some useful info if I stay with it, or am I just being used to drive up the hit count and will end up with an unsatisfied feeling at the end?

    Better editorial judgement about how long you can string readers along, please …

  • Matt

    I agree with the above post. I’m afraid I skip these articles with so many pages because it’s too annoying to have to keep clicking from one page to another.

  • D

    The problem is that if you try to copy steve jobs “reality distortion field” your audience would not think:
    -Wow that guy is great at speaking!

    Instead they will chuckle to themself and think:
    -Wow, that guy thinks he’s Steve Jobs. What a looser.

  • J

    Meh, Jobs is good, but he’s no Billy Mays.