Share the stage. Jobs rarely gives an entire presentation by himself. Instead he surrounds himself with a supporting cast. He had a large supporting cast at the September 9 music event including Apple VP’s Jeff Robbin and Phil Schiller. October, 2008, Jobs introduced lead designer Jonathan Ive who gave the audience a tutorial about Apple’s newest line of aluminum MacBooks. Although few companies are as more closely associated with their founder than Apple, a Jobs presentation is rarely a one-man play. He features supporting characters who play a key role in the narrative.
