One more thing… Have Fun! Jobs has fun and it shows. Despite relentless planning and hours of rehearsal, sometimes thing go wrong but Jobs doesn’t let the small stuff get to him. Jobs’ clicker failed to advance the slides during a portion of the iPhone introduction during Macworld 2007. Jobs paused and told a very funny story about the time he and friend Steve Wozniak would hang out in Wozniak’s college dorm with a device that would screw up TV signals. It was a glimpse of Jobs the prankster. Most presenters would have frozen. Jobs acted with cool confidence because he’s up there to have fun. It’s not about the slides.
About the authorCarmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.