Sprint has always been adamant about its love for the iPhone. The carrier has taken a pretty substantial financial hit since it poured billions of dollars into the iPhone and Apple’s ridiculous subsidy rates. Sprint CEO Dan Hesse has reiterated that being an iPhone partner is part of a greater strategy for his company, and he expects the decision to yield profitable results in the years to come.
Since AT&T and Verizon have terminated their unlimited plans, Sprint is the only iPhone carrier in the U.S. that offers unlimited data for new customers. With rumors saying that Apple’s next iPhone will have 4G LTE networking speeds, Sprint has said that it wants to keep offering its unlimited plan regardless.
If the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan, CEO Dan Hesse told CNET. The company is already sticking with unlimited for its first batch of LTE phones, but it was unclear whether the offer would apply to next iPhone.
“I’m not anticipating the unlimited plan would change by that point,” he said. “That’s our distinctive differentiator.”
Indeed, unlimited data is the only thing keeping Sprint from getting gobbled up by AT&T and Verizon’s larger networks. Sprint is doing everything it can to bolster its LTE network, and that will hopefully be enough for Apple to launch with Sprint when a LTE-equipped iPhone hits shelves.
Sprint announced its first 2012 quarter earnings this morning, reporting 1.5 million iPhones sold with 44% of those customers joining Sprint as new customers.Related