Sprint: We Will Keep Offering Unlimited Data Even If The Next iPhone Has LTE

Sprint: We Will Keep Offering Unlimited Data Even If The Next iPhone Has LTE

If the next iPhone has LTE, Sprint still wants to offer you an unlimited plan.

Sprint has always been adamant about its love for the iPhone. The carrier has taken a pretty substantial financial hit since it poured billions of dollars into the iPhone and Apple’s ridiculous subsidy rates. Sprint CEO Dan Hesse has reiterated that being an iPhone partner is part of a greater strategy for his company, and he expects the decision to yield profitable results in the years to come.

Since AT&T and Verizon have terminated their unlimited plans, Sprint is the only iPhone carrier in the U.S. that offers unlimited data for new customers. With rumors saying that Apple’s next iPhone will have 4G LTE networking speeds, Sprint has said that it wants to keep offering its unlimited plan regardless.

CNET reports:

If the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan, CEO Dan Hesse told CNET. The company is already sticking with unlimited for its first batch of LTE phones, but it was unclear whether the offer would apply to next iPhone.

“I’m not anticipating the unlimited plan would change by that point,” he said. “That’s our distinctive differentiator.”

Indeed, unlimited data is the only thing keeping Sprint from getting gobbled up by AT&T and Verizon’s larger networks. Sprint is doing everything it can to bolster its LTE network, and that will hopefully be enough for Apple to launch with Sprint when a LTE-equipped iPhone hits shelves.

Sprint announced its first 2012 quarter earnings this morning, reporting 1.5 million iPhones sold with 44% of those customers joining Sprint as new customers.

  • Jhabril Harris

    You’ve just got to love Sprint

  • Justin Gilbert

    Unlimited horrible speeds are still crap….I’m breaking my contract early with them because of it. Fastest speeds I’ve achieved are less than dial up..

  • ApplePr0n

    @Justin Gilbert. Sorry, but their 3G speeds are horrible, but LTE is Fast regardless. I’d take that anyway and this makes Sprint look highly attractive, thank God though that I have grandfathered LTE from VZW

  • ApplePr0n

    Double post from iPad, sorry.

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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