Apple’s Q2 2012 By The Numbers: iPod Touch Sales, Bank Balance, Two iPads For Every Mac In Schools & More

Apple’s Q2 2012 By The Numbers: iPod Touch Sales, Bank Balance, Two iPads For Every Mac In Schools & More

Apple had its best March quarter ever and, in many ways, the quarter was second only its its recent explosive holiday quarter. Here’s a quick run down of the major numbers from the company’s financial call.

• Quarterly revenue was $39.2 billion and quarterly net profit was $11.6 billion, or $12.30 per diluted share. That represents 47.4% growth compared to 41.4% in the same quarter last year. International sales accounted for 64% of the quarter’s revenue.

• 35.1 million iPhones – 88% growth over last year (sales in China were five times the same quarter last year thanks to the iPhone 4S and addition of China Telecom)

• 11.8 million iPads – 151% growth over last year

• 4 million Macs – 7% growth over last year (Retails stores sold 826,000 Macs – half to new Mac users)

• 7.7 million iPods – 15 percent decline compared to last year

• iPod touch sales amounted for more than half of all iPods sold

• iTunes now offers 28 million songs, 45,000 movies

• In education, iPad to Mac sales ration was two iPads for every Mac

• There are 125 million iCloud users – no indication that many are paying for additional storage

• The company has more cash and equivalents than last quarter – $110.2 billion

• This was Apple’s 24th quarter of outgrowing the PC market.

• Overall, there have 67 million iPads sold – It took Apple 24 years to sell as many Macs, 5 years to sell as many iPods, and 3 years to sell as many iPhones

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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