With its Lumia 900 set to make its much-anticipated debut in the U.S. on April 8, Nokia has kicked off a new advertising campaign called Smartphone Beta Test, in which it mocks devices like the iPhone and Android-powered rivals. Its most noticeable stab is at the iPhone’s “Death Grip,” which can be seen in the clip above.
The Finnish firm also pokes fun at devices that appear “washed out” when you use them out in the sun. This is an issue almost all smartphones suffer with, including the iPhone’s Retina display. But Nokia obviously feels its ClearBlack screens are immune to it.
Finally, in what is clearly a swipe at Android devices, Nokia mocks fragile handsets with poor build quality. This certainly isn’t a problem with the iPhone, but it can be an issue with plastic Android handsets.
Nokia isn’t the first company to mock the iPhone, and it certainly won’t be the last; Samsung also enjoys laughing at the iPhone and its users. Isn’t jealousy just awful?