First Pictures From Apple’s “It’s Only Rock & Roll” Event

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Apple is already setting up shop for Wednesday’s “It’s only rock & roll” press event that will likely see new iPods with cameras and the return of Steve Jobs to the public eye.

Apple has already hung a big banner on the front of the Yerba Buena Center for the Arts in San Francisco — the venue of a press event next Wednesday at 10AM. The company last week sent invites to reporters with the line: “It’s only rock and roll, but we like it.”

The banner out front shows a rockin’ iPod chick kicking her feet in the air as she freaks out. The company has also hung a big banner inside the front door with a white Apple logo on a silver background.

There are no other posters visible inside the venue. The center is crawling with security guards.  There are half-a-dozen security guards with Apple-logo shirts at the front, back and sides. Apple will likely have a 24-hour security detail until the event starts on Wednesday.

There’s a TV van already parked to the side on Third Street. The van is likely there to transcode video from the event for distribution via iTunes and Apple’s website, which the company typically does just after the event ends.

The event will likely see the introduction of new versions of the iPod touch and iPod nano with built-in cameras, which has all but been confirmed by dozens of cases for the new devices. There will also likely be a new version of iTunes with built-in hooks to social software like Facebook.

The event will also probably mark the return of Steve Jobs to the public stage. It’s hard to imagine he’d let the event happen without him, even if it’s just a few words at the start. But let’s hope he’s well enough to MC the whole show. He’s been missed in the last year. No one does an Apple event like Jobs.

More pictures after the jump.

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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