These three icons make rare direct references to Apple. The Aperture icon says “Designed by Apple in California,” the tag line used on many of the company’s products. The Mail app includes a postmark that says, “Hello from Cupertino, CA.” — the location of Apple’s headquarters. And in the iTunes icon, look at the middle of the CD spindle. It says: “iTunes 7’ and “Apple 2006.”
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.
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