Why FaceTime Is WiFi-Only Despite LTE On The New iPad

Why FaceTime Is WiFi-Only Despite LTE On The New iPad

Despite the performance of LTE, Apple still makes FaceTime Wi-Fi-only

When Apple introduced FaceTime on the iPhone 4 nearly two years ago, many users were disappointed to find out that they could only place video calls while connected to Wi-Fi. That was a disappointing fact, but not entirely surprising given the bandwidth that it takes to pull off a high quality video call and Apple’s penchant for making the user experience perfect at all costs.

Guaranteeing a solid experience might have made a good deal of sense when it comes to the iPhone 4, iPad 2, and iPhone 4S – all of them are 3G devices and 3G data performance often falls short of terrestrial broadband and Wi-Fi. But the Wi-Fi only restriction remains in place on the new iPad models with LTE even though LTE performance can approach that of many home broadband options – begging the question: Why is Apple limiting FaceTime on its new LTE devices?

The restriction seems absurd when you consider the fact that you can activate the personal hotspot feature on one of the new LTE iPads, share its connection with another FaceTime-capable device (the new iPad, iPad 2, iPhone 4 and 4S, or the fourth generation iPod touch), and place a FaceTime call from that second device.

If it isn’t data performance that’s the reason that Apple is making Wi-Fi a requirement for FaceTime, then it’s most likely that the company is doing it to stay in the good graces of mobile carriers. A lot of LTE (or even 3G) users placing video calls is going to put extra strain on a carrier’s network.

They would also burn through a lot of data pretty quickly. That sounds like a win for carriers – heavy data use that can easily be translated into more expensive plans or overage charges. But carriers seem to be struggling to find a way to make money off of heavy data users without their use impacting other customers. After all, the more lucrative customers for mobile carriers are the ones who opt for some of the mid-tier plans – plans that they choose because it will help them avoid overages, which is likely with very limited entry-level plans, but also plans where they don’t usually come close to their monthly data allotments.

That’s why carriers might limit FaceTime use, but Apple’s the company building that limit into iOS – what’s their advantage here? Keeping a good relationship with carriers. As we found out when Sprint started selling the iPhone, the subsidy burden on carriers for the iPhone is a bigger than with almost every other device that they sell. And despite the iPhone’s popularity, Apple needs good working relationships with carriers to sell and support the iPhone – as well as the iPad (be it the new iPad with LTE or the iPad 2 with 3G).

Will FaceTime ever be something that’s officially supported over carrier networks? It’s hard to say in the long run, but I don’t think it’s likely in the near future.

Related
  • joewaylo

    They should lift the restriction on all the devices and just base the video quality on network performance. They’re full of it when you look at Skype, QIK, and others allowing video calls and Apple is the only one restricting it.

    Many have done a workaround and enabled their FaceTime on the go and I believe it was 2 megs a minute. And the restriction is 5GB. That’s 5000 MBs give or take. 2500 minutes if you’re doing on the road video calls and not using the rest of the iPhone’s features.

    Most of us are using 2GBs, others are rocking 3 and 5 GBs and Unlimited plans with jailbroken tethering and FaceTime enabled features.

  • ClickMe

    So why not set a time limit to a facetime chat, say to 5 minutes or something? 

  • DaveWeinstock

    Jailbreak your device. Problem solved.

  • markrlangston

    Not entirely surprising. Even for cities that have 4G it’s only available in certain areas (usually heavy metropolitans). Otherwise you’re using 3G and since 3G FaceTime calls weren’t allowed you’d likely get disconnected from the video session once you’ve walked/driven from 4G coverage into 3G. 

    While the feature is cool it’s not really something anyone should be doing while walking around. 

  • MacHead

    Ummm because after 5 minutes all someone has to do is re-facetime you and the countdown starts over.

  • tornacious

    Actually, just use Tango. It’s free, works over 3G or 4G, is better than Facetime, and doesn’t require jailbreaking. Try it, you’ll like it!

  • kavok

    What an odd game of tug-o-war the cellular industry is playing with the tech industry.  The tech industry is finding more cool ways to do stuff over the internet, and the carriers are pulling the other way saying that they can’t handle it.  All this does is trap the customers in the middle that can’t use the cool tech they bought because if they do they get penalized by the carriers.  One or the other is going to have to give in, and it would seem it would be in the best interest of the carriers to get rid of their draconian, 1990′s data ideology and get with the 21st century.  I know they have issues with bandwidth and such, but really… these are the times that innovation push things forward.  Get with it.

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , , , , , , , , , , , |