Dispatch from the Post-PC Revolution

Dispatch from the Post-PC Revolution

While introducing the new iPad, Apple CEO Tim Cook this week said on stage that we’re in the middle of a “post-PC revolution” and headed into a  “post-PC world.”

And let’s have no illusions: A “post-PC” world is a “post-Mac” world. Why is Apple so eager to usher in such a world?

Clearly the iPad is a “post-PC” device. But the iPod Touch and iPhone? What defines a “post-PC” device?

What did Cook mean, exactly? And why did even former Microsoft executive Ray Ozzie tell Reuters: “Of course we are in a post-PC world.”

Here’s what you need to know about the “post-PC” revolution.

  • HelbertPina

    The way I see it, a Post-PC Device is a device that allow you to do that which you would ordinarily do with a PC, such as shopping online, reading blogs, watching Internet videos, playing games etc. Post-PC Devices should be able to do this out of the box. ;)

  • Alberto Hernandez

    A post-pc world is NOT a post-mac world. It is a world where you use mobile devices just as much or even more than you use your PC. I love my iPad and iPhone but I also love my iMac and could not live without it. I consider myself in the Post-PC era already because I use all three devices equally and no 1 device is more important.

    3 years ago I didn’t have an iPad or iPhone and my PC was my only computing device.

  • baby_Twitty

    ‘Post PC’ does NOT mean the end of Personal computers/Macs.

    What that term means is just that Personal Computers & Macs are no longer the sole and main equipments we can use to do computing, IT related work/play and in accessing the Internet etc… 

    PCs & Macs have merely lost that dominance. And it means a major portion of that industrial pie (maybe half of it) has now been splited with modern day mobile devices such as smart phones and tablets.

    PCs & Macs will still be around for a long time.

  • Alex

    Yeah we are going to replace real computers with smart phones and tablets  ….. I guess that only applies to people who need computers for web browsing social media and other light weight computing tasks.    There is a whole world out their that needs big fast computers for tasks that your never going to do on your tablet…

  • Alex

    Yeah we are going to replace real computers with smart phones and tablets  ….. I guess that only applies to people who need computers for web browsing social media and other light weight computing tasks.    There is a whole world out their that needs big fast computers for tasks that your never going to do on your tablet…

  • minimalist1969

    Why is Apple so eager to usher in such a world?   Have you seen their massive increase in profits over the last 3 years?  And have you seen which percentage of those come from their “Post PC devices”?   The question is why wouldn’t they be eager to usher in such a world?

    The Mac will become less important, but so will all other PC’s.  But there will always be a need for them as long as there are people who provide complex services for a living.   People who collaborate, and create, and work in groups, and who need to have mastery of their software to perform their jobs will always need dull things like file systems, and hardware upgrades, and applications that cost more than 20 bucks.  Whats happening is not that these pro users are being left behind but that companies are discovering that most home and casual users were being sold way more computer and way more complexity) than they really needed.  

    In the past we all drove trucks because it was simply assumed that everyone needed them.  Now some people are discovering that cars, motorcycles and scooters suit them just fine. 

  • Luis Dominguez

    They are gonna need these PC/Macs to build these post PC/Macs aren’t they??  Hahaha, of corse they aren’t going anywhere but the average consumer might stop using them.  

  • Shameer Mulji

    This is an excellent explanation.  Even Tim Cook in his presentation, had the best definition of what a Post-PC world is;

    “…we’re talking about a world where the PC is no longer the center of your digital world.”

    It doesn’t mean the tradtional laptop / desktop (or Mac) is dead.  It’s just these devices won’t play the dominant role they once did.  For the non-pro user, which comprises the vast majority of computing users, a tablet will suffice.

  • Shameer Mulji


    Whats happening is not that these pro users are being left behind but that companies are discovering that most home and casual users were being sold way more computer and way more complexity) than they really needed. “

    Excellent point.  Well said.

  • Jordan Shadburn

    “Failure to abandon backward compatibility.”

    This! They cannot move forward while trying to maintain the past.

  • macfoxpro

    We are in the post PC world now…for sure. With everything as portable and easy to use UI without writing a command. All things are done within applications.  

  • mobilecasedirect

    Many people are already on their way to the post PC world by way of use of their multiple mobile devices. As the wired in traditional PC or iMac become less of their sole computing device the “device” will become less relevant.

    Mainstream “cloud” adoption will be the world we are talking about. People using their mobile devices where nothing is stored on the device. Everything will reside on the web.

    All these disruptive technologies are shuffling money around from traditional wired computing to mobile which eventually will be cloud based subscription. No one will own their data, privacy will be a thing of the past and marketers will have free reign on your personal data.

    hmmm sounds like we are already in this world? Who will protect the innocent?

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Mike ElganMike Elgan writes about technology and culture for a wide variety of publications. Follow Mike on Google+, Facebook and Twitter.

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