Netflix was a big part of the new Apple TV presentation today, and almost like an afterthought, the streaming video king has an announcement of its own: Netflix is getting enhanced integration with iTunes and the Apple TV.
Naturally, the biggest upgrade to Netflix on Apple TV is support for 1080p video an Dolby Digital 5.1 audio, but Netflix has also announced that users will now be able to sign up for Netflix directly on the Apple TV and even pay using their iTunes account.
That’s a big coup, but it also implies Netflix is giving Apple a 30% cut of every sign-up. Given how many studios are fleeing them lately, seems to me like Netflix could use all the money it can get.
