Apple has just announced the new Apple TV, supporting 1080p. And to make sure you have content to watch on it, all iTunes Movies are jumping to 1080p too.
Senior VP Eddie Cue says that TV shows will pop up in 1080p on iTunes the day after they are released.
In addition, the new Apple TV will have iTunes Match support, just like all the other iOS devices out there.
There’s more. Photo Stream is coming to the Apple TV, so when you take a picture on your iPhone, it automatically pops up on the Apple TV.
Oh, and did we mention there’s a new streamlined interface?
You can even access Movies you’ve already bought direct from your Apple TV now, just like TV Shows and Music were already available through iCloud.
The new Apple TV will be available March 16th, for $99, same as before.