IT Leaders On iPad 3 – We Don’t Expect Apple To Deliver Enterprise Features

IT Leaders On iPad 3 – We Don’t Expect Apple To Deliver Enterprise Features

IT Leaders On iPad 3 – We Don’t Expect Apple To Deliver Enterprise Features What do IT staffers and execs want to see in the iPad 3? Pretty much the same things as everyone else.

Apple is the pink elephant in the room at the CITE Conference in San Francisco. The company isn’t participating but the company’s products, particularly the iPad, are constantly being discussed. In talking to attendees about tomorrow’s iPad 3 launch event, there isn’t a specific IT-oriented feature that they want to see. That doesn’t mean that the IT leaders here don’t want enterprise capabilities like secure on-device storage or the ability to ensure a VPN connection is used when employees at their companies. But it does mean that most IT leaders aren’t expecting Apple to provide them with the solution. Instead, they’re turning to companies like Good, Bitzer, MobileIron, Boxtone, and others that are exhibiting here (as well as the many companies that make mobile management solutions).

In this way, this proves that Apple’s new enterprise strategy seems to be working. That strategy is not to address every business need but to bake the needed capabilities into iOS OS X and let other vendors step in to produce the ultimate management solutions.

That leaves the company free to focus on user experience and features that appeal to all users – not just enterprise users and IT professionals. As a result, those IT professionals are hoping for the same features as everyone else – LTE, retina displays, larger capacities, and so on.

Related
  • BMWTwisty

    Apple iPad users to IT leaders: “We don’t give a shit what you say.  We’re using iPads.  Deal with it.”

  • Shaikh1991

    Hey when was this picture taken ? 1963? Update it please this is the 10km thick iPad 1! Old news! 

  • steffenjobbs

     I’m sure the top corporate executives and sales personnel are saying the same thing to their IT “experts”.  I love it.

  • Shaunathan Sprocket

    Quote from Ryan: “
    That doesn’t mean that the IT leaders here don’t want enterprise capabilities like secure on-device storage or the ability to ensure a VPN connection is used when employees at their companies.”

    I can deliver both of those features to my IT Manager today using Apple’s tools they provide. I’m not sure why these companies can’t.

  • Lai Soon Chong

    I believe anything that is snappy and fast is not IT “product”

  • imajoebob

    The “pink” elephant in the room?  Everyone at CITE is so drunk off their asses that they’re hallucinating?  That’s either the best or the worst convention ever.

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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