New Batch of iPhone Competitors Miss Big On Software

08Pogue..jpgSeveral handset-makers, including LG, HTC, Palm, and Nokia, have launched new “iPhone-killers” in the last couple of weeks, hoping to prove that the phone guys understand something that Apple doesn’t. And according to David Pogue, one such effort, the T-Mobile Shadow does a great job of making that point. Until you start using Windows Mobile 6, which is a blight on phone-dom. The review is a riot:

When you’re assigning a contact to one of the five “My Faves” slots, a T-Mobile calling plan that gives you unlimited calls to your five favorite numbers, three confirmation screens is two too many.

If it takes four presses on the More button just to see everything in the Start menu — and you provide no direct way to get to the first page from the last — you need to redesign.

And that’s the big difference, for me. Until someone comes out with an interface half as intuitive as the iPhone’s, I can’t be swayed. I guess we’ll see what Google’s got when it rolls out the Android SDK today, but it looks like Apple’s lead is insurmountable.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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