Apple has aired two new TV commercials for the iPhone 4S called “Road Trip” and “Rock God.” Both ads highlight Siri, the staple feature of the iPhone 4S. In classic Apple fashion, both spots are poignant and touching. The first ad features a couple on a trip, while the second tells the story of a teenager learning how to play guitar. Siri is used to find directions, send text messages, search Wolfram Alpha, and more.
About the authorAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.