Former Dixons CEO John Browett Is Now Apple’s Senior Vice President Of Retail
Replacing retail genius Ron Johnson wasn’t an easy task for Apple. The company has been seeking a replacement since he announced he was leaving to become CEO of JC Penney back in June. But it seems it has now found its man, after announcing that John Browett, who has been CEO of Dixons Retail in the U.K. since 2007, is the new Senior Vice President of Retail.
Browett will report directly to Apple CEO Tim Cook when he joins the Cupertino company in April, and it seems Cook is delighted to have him on board. Browett reportedly share’s Apple’s commitment to retail “like no one else [it has] met,” the company announced, and it is “thrilled to have him join our team and bring his incredible retail experience to Apple.”
Browett has held a number of executive position in British retail, including a spell at supermarket chain Tesco PLC, where he served as CEO for Tesco.com. But taking over from Ron Johnson is likely to be his biggest challenge.
Johnson, who was with Apple for just under 11 years, was seen as the pioneer of its revolutionary retail stores and the world-renowned Genius Bar. With Johnson in charge, Apple’s retail stores saw record growth, and there are now 300 stores the world over.
- Via The Next Web
Killian Bell is a freelance writer based in the UK. He has an interest in all things tech and also writes for TechnoBuffalo. You can follow him on Twitter via 
