Yesterday I posted an interview with NetNewsWire developer Brent Simmons about the addition of advertising to the app.
I’d sent a follow-up question, asking Newsgator’s VP of Marketing about the expected pricing structure; here’s the answer, directly from Brent Simmons himself.
“The switch to in-app ads for NetNewsWire is not to make up for lost revenue from NewsGator Online nor is it about the economy.
“It’s common for consumer products to feature free, ad-supported versions and paid, ad-free versions. For example, Tweetie and Twitterrific — two very popular Twitter clients, as you know — offer free and paid versions. And FeedDemon, our RSS reader for Windows, has had ads for some time.
“This strategy gives people the chance to still use the app for free — while still giving a company a way to make money, which is a good thing. We felt the time was right to do follow this strategy with NetNewsWire. So there will be a free ad-supported version, and soon we will release a paid, ad-free version. (The two will have the same features: the only difference will be the ads.)
“We havenâ€™t finalized pricing yet, but we’re looking at a range of $15 to $20, with special introductory pricing at first.”
So there you have it. Will you pay 15 to 20 bucks to remove ads from NetNewsWire? Your thoughts, as always, are welcomed.