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Commuter Delays? iPhone Tube Refund App Pays for Itself

Londoners stuck in the tube now have a handy iPhone app to request ticket refunds.
Tube Refund, which costs $0.99, zaps off the request for riders whose journey is delayed over 15 minutes.
Depending on where you go and what time of day, a one-way tube ticket can cost from £1.80 to £4.00 ($2.75 – $6 circa) [...]

What’s Next For the iPad? A Tabletop iPad, According to Xerox PARC Circa 1991

Way back in 1991, just as Apple was transitioning from 68k to PowerPC chips, the braniacs at Xerox PARC were predicting it’s entire iPod, iPhone and iPad strategy. And next up for the iPad is a blackboard-sized device.
Nearly 20 years ago, just as personal desktop computers were taking off, researchers at Xerox started thinking about [...]

iPhone App Arms Users With Silent Panic Button

A new app called Silent Bodyguard features a panic button that sends an SOS distress signal with GPS coordinates to potential rescuers without alerting onlookers.
While the $3.99 app, available on iTunes, isn’t the first ICE (in case of emergency) app, this one is backed by Dr. Clint Van Zandt, former FBI chief hostage negotiator and criminal [...]

Early Apple Employees Auction Killer Collectibles

If there’s a good thing about the recession, it seems to be bringing some fine Apple memorabilia out of storerooms and closets.
Cliff and Dick Huston — ex-Apple engineers, for the record employees 27 and 25 — have decided to part with a treasure trove of Cupertino collectibles by auctioning them on eBay.

What’s on the block:

Apple [...]

Apple Releases Official Version of Amateur iPod Touch Ad

As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.

Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.


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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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5 comments

    Having watched them both for the first time just now, I’ve got to do my best Larry David impression. Pretty, pretty, pretty good. I’m glad they kept the song and the little touch at the end where the Apple logo throbs to the beat. Playful.

    The original ad is better than the Apple one. The original one moved the images a bit faster and the finger movement was more pronounced and more cool in a nonchalant way. The Apple one changes images on an exact schedule and is slightly longer. The original one has more of a random feel to it. The Apple one polished over that.

    They softened, or smoothed over the word “sex” in the Hot, Hot Sex line…didn’t they?

    Superb! He is a great guy who I met, totally by coincidence at the Leopard launch – pics here of the man himself – http://theappleofmyi.com/blog/?p=1270

    Cheers,

    Jon

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