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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Releases Official Version of Amateur iPod Touch Ad

As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.

Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.


About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

5 comments

    Having watched them both for the first time just now, I’ve got to do my best Larry David impression. Pretty, pretty, pretty good. I’m glad they kept the song and the little touch at the end where the Apple logo throbs to the beat. Playful.

    The original ad is better than the Apple one. The original one moved the images a bit faster and the finger movement was more pronounced and more cool in a nonchalant way. The Apple one changes images on an exact schedule and is slightly longer. The original one has more of a random feel to it. The Apple one polished over that.

    They softened, or smoothed over the word “sex” in the Hot, Hot Sex line…didn’t they?

    Superb! He is a great guy who I met, totally by coincidence at the Leopard launch – pics here of the man himself – http://theappleofmyi.com/blog/?p=1270

    Cheers,

    Jon

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