Why Are Some Experts Encouraged By RIM’s PlayBook 2.0 Update?

Why Are Some Experts Encouraged By RIM’s PlayBook 2.0 Update?

Wall Street is cautiously optimistic that the update of RIM’s PlayBook tablet could avoid the BlackBerry maker from once again putting its finances in a ditch. The software update prompted one high-profile analyst to tell investors he was “less cautious” about the near future. Yes, that doesn’t scream confidence, but we are talking about the Titanic of mobile tech — and people are still running for the lifeboats at RIM.

What’s gotten the attention of Sterne Agee’s Shaw Wu is something usually baked into everything non-Apple device out there, except the PlayBook. It only took months, but the BlackBerry PlayBook tablet will finally get an email app. RIM has also given up the idea of a closed garden requiring all apps be proprietary to the Waterloo, Ont. company. Instead, the PlayBook 2.0 update will also support Android apps.

The update — announced Tuesday and expected to be available next month as a free download — wasn’t enough to make Wu bet on RIM’s future, though. The analyst retains a neutral rating, citing the “transition risk” to present from the company’s plans to introduce the BlackBerry 10 operating system later this year. The repeatedly delayed BlackBerry 10 could rescue RIM’s smartphone business from the dumpster — or drag it even deeper. However, it’s hard to imagine the picture getting worse when RIM is just an asterisk in smartphone market share.

Investors are also taking a wait-and-see attitude to RIM’s flurry of PR — the company stock rose by just $0.02 when morning trading began today.

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  • Eric Schneck

    I would think that an Apple user would remember what it was like when the company was at death’s door, and refrain from mocking other companies that are experiencing difficulties.

  • Jordan Shadburn

    Such as shame that they didn’t have the apps, they really killed themselves with that. Whose idea was is to not ship with email or Android support?

    The Playbook experience is phenomenal though. It has the best browsing experience on any tablet, no question. It runs flash like a desktop. It does multitasking way better and more seamless than the iPad. Overall, honestly, the standard out of the box experience (disregarding the app store/lack thereof) is better than iOS. They had such a gem with the QNX software and great hardware – what they hell were they thinking omitting such key features?

  • Eric Schneck

    Just so I’m not misunderstood, my comment above was directed at the Ed, not at the other forum poster.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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