Apple VP Greg Joswiak Spotted On The Show Floor “Scouting The Competition” [CES 2012]

Apple VP Greg Joswiak Spotted On The Show Floor “Scouting The Competition” [CES 2012]

Apple VP Greg Joswiak Spotted On The Show Floor “Scouting The Competition” [CES 2012]

Apple’s VP of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, has been spotted on the show floor at CES “scouting the competition.” paidContent caught up with the Apple exec in Las Vegas at this week’s 2012 CES convention.

Apple has disowned trade shows since it left Macworld in 2009, but that hasn’t stopped high-level employees like Joswiak from attending various conventions to see what the competition has cooking.

While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.

Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth. He seemed less than impressed with Sony’s booth but didn’t really want to get into a lengthy discussion.

While Apple may not have an official presence at CES, it’s very evident that the company is still a huge part of the convention. Cult of Mac will continue to provide breaking coverage of CES 2012 all week.

  • Brandon Dillon

    I wish I knew the future product secrets that he knows.

  • Jason Bartlett

    Does anybody else think this guy’s last name is totally made up? Joswiak? Jobs+Wozniak? Anybody? *sigh*

  • ddevito

    Maybe he’s looking for a new job.

  • Steven Zahl

    Apple gets design ideas from all over.  BRAUN and MARK LEVINSON products, to name a few…..even bathtubs.

  • orthorim

    This is really good news if you know Apple. Historically Apple would sometimes adopt a NIH (Not Invented Here) approach and be completely oblivious to what everyone else is doing. 

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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