Apple has definitely ditched Macworld in favor of the giant Consumer Electronics Show, the Wall Street Journal reports — confirming news first reported by Cultofmac back in January (and later by Apple Insider).
“Apple plans to attend the show’s 2010 version, marking the first time in memory the Cupertino, Calif., consumer-electronics giant will be there,” said the Wall Street Journal on Wednesday.
The WSJ says that Steve Jobs has been invited to be a CES keynote speaker but hasn’t returned calls. Microsoft CEO Steve Ballmer and Intel CEO Paul Otellini are on tap to deliver the speeches at the show.
Neither Apple nor CES has made any official announcements. Apple last year said it would no longer attend trade shows, saying it could better reach its customers through its retail stores.
CES is held in January in Las Vegas, often conflicting with Macworld. It’s a giant zoo, but nonetheless attracts most of the world’s consumer electronics makers, who show off their wares for the upcoming year.
Apple is now more of a consumer electronics company now than a computer company, making CES a much better fit than MacWorld, the source told CoM back in January.