Kanye West is not known for his modesty. He once appeared on a Rolling Stone cover portraying Jesus wearing a crown of thorns. In 2004, he stormed out of the American Music Awards after not winning Best New Artist, saying “I was definitely robbed… I was the best new artist of the year.” Even President Obama has called Kanye West a “jackass.”
With all that in mind… hey guys! Guess who just declared himself the next Steve Jobs?
Speaking on his official Twitter account, Kanye spoke about his plans for Donda, a new design company Kanye recently founded named after his mother Donda West, who died from complications from breast augmentation surgery back in 2007.
Us Weekly summarizes the rant:
Donda will “pick up where Steve Jobs left off,” West said of the late, visionary Apple founder. With 22 divisions of writers, DJs, publicists, designers, musicians, scientists and much more, the company will strive to “make products and experiences that people want and can afford,” West said, “to help simplify and aesthetically improve everything we see hear, touch, taste and feel,” and “dream of, create, advertise and produce products driven equally by emotional want and utilitarian need… To marry our wants and needs.”
Kanye then goes on to say that he will be doing everything from revolutionizing summer school programs to releasing a science-fiction film about the 2016 Olympics, and concluded by noting: “I care about people who have never heard of me. There are over 7 billion people on the planet now.” Excellent.
Kanye, Imma let you finish, but those are foaming-at-the-mouth buzzwords. They are neither a cogent corporate design philosophy. What does that spiel even mean? If you want to be the next Steve Jobs, time to embrace his taste for simplicity: he was able to state his aims in just a short sentence. “I want to change the world.”