Apple Hires Adobe Exec To Run iAds



Apple has finally tapped someone to run its suffering mobile ads division. Bloomberg is reporting that Apple has poached Adobe exec Todd Teresi to run iAds. Andy Miller stepped down from the mobile ad division last August.

Teresi is listed as the VP and GM of Media Solutions at Adobe. He has also served as the Senior Vice President of Yahoo before resigning in 2008. He has a history of working with interactive advertising.

If you’re curious to see Teresi in action, we recommend watching this Adobe presentation he made last July. He talks about how mobile devices have revolutionized the way publishing, subscriptions, and ad revenues operate.

iCloud boss Eddy Cue has been running iAds since Andy Miller left in the summer of 2011.

Update: AllThingsD has confirmed that Teresi has joined Apple to take responsibility for iAds.

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