Apple Hires Adobe Exec To Run iAds

Apple Hires Adobe Exec To Run iAds

Apple has finally tapped someone to run its suffering mobile ads division. Bloomberg is reporting that Apple has poached Adobe exec Todd Teresi to run iAds. Andy Miller stepped down from the mobile ad division last August.

Teresi is listed as the VP and GM of Media Solutions at Adobe. He has also served as the Senior Vice President of Yahoo before resigning in 2008. He has a history of working with interactive advertising.

If you’re curious to see Teresi in action, we recommend watching this Adobe presentation he made last July. He talks about how mobile devices have revolutionized the way publishing, subscriptions, and ad revenues operate.

iCloud boss Eddy Cue has been running iAds since Andy Miller left in the summer of 2011.

Update: AllThingsD has confirmed that Teresi has joined Apple to take responsibility for iAds.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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