Greenpeace Spokesman Admits iPhone Alarmism Gets Press. Oops!

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Anyone who has followed Apple for long has seen activists from Greenpeace or other environmental groups bash the company’s use of toxic or difficult to recycle materials in its products. The company recently trashed Apple’s iPhone for what it claimed were extraordinarily high levels of toxic chemicals the company had pledged to stop using. Of course, Apple only promised to stop using them by the end of 2008, so…

Those clever troublemakers over at Gizmodo cited an industry group that challenged Greenpeace’s methods for determining the contents of the iPhone — they only detected Bromine, not which compounds were present. This led to a lot of furor from Greenpeace, as you can imagine. The rebuttal is quite long, but the last quote from its spokesperson is worth the reading:

If you think we just protest against Apple then look out for soon a report covering a wide range of manufacturers as we have done in 2006. While it might not make as many headlines as the iPhone it doesn’t mean that we are not focusing on all manufacturers to remove toxic chemicals from their products.

That sounds like an admission to me… Apple is moving out ahead of its competitors here. Maybe it would help the cause to admit that, guys…

Via Slashdot

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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