Santa has come and gone on his sleigh, and Apple has profited along the way. A survey from Ace Metrix, a TV ad analysis firm, has revealed that Apple’s Santa Siri commercial beat out 34 other Santa-themed spots to win the crown of most effective ad for the 2011 holiday season.
Apple’s commercial, featuring Santa and the iPhone 4S’s Siri assistant, scored a 652 out of a possible 950 points in Ace Metrix’s survey, topping competitors like Pillsbury, Coca-Cola, and Nintendo.
GigaOM reports that Ace Metrix’s survey took “relevance, persuasion, watchability, information and other metrics” into consideration. The results are reportedly “representative of the U.S. TV viewing audience.” Ace Metrix summaries Apple’s success to the simple fact that “Santa sells.”
If predications are to be believed, Apple will sell an incredible amount of iPhones, iPod touches, and iPads this holiday season, breaking previous records. Santa may need to consider moving his base of operations to Cupertino, California.
https://www.youtube.com/watch?v=5qcmCUsw4EQ
