Watch Apple’s Trippy New Window Display

Leander Kahney ()

Ogle this “mesmerizing” new window display at Apple’s flagship store in Palo Alto featuring billions of iPhone apps flying towards you.

It’s “the coolest window display I’ve ever seen,” says TechCrunch’s Jason Kincaid, who filmed the display above.

It is pretty trippy.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Advertising, Apple, iPhone, News |

  • sbimos

    Awww. The big display loops too quickly…

  • http://www.usabilidade.net/ Filipe Miguel Tavares

    It would be nice if the “flyby apps” were the downloaded apps in real time, and the “highlight” on the iphone frame being the ones in, say, the top 5.

  • Daniel

    I’m unsubscribing from your rss feed if you do not continue to post your whole posts, instead of shortening them.

    • http://cultofmac.com Leander Kahney

      I’m trying it as an experiment for a week. If there’s howls of protest, I’ll turn it back on again. But the site has to make some money, and traffic=revenue. I’m hoping that it’s not too reader unfriendly, and that people will click on the articles they’re interested in reading.

  • None Yerbizness

    Yeah, I’d have to agree, please continue posting your whole post in the RSS feeds. I realize that you need traffic to make money, but (especially when browsing my RSS feeds on my phone), it just takes up too much time. RSS is about immediacy and convenience. Forcing me to click on a link just to read a post = inconvenient.

  • Church of Apple

    The vocal minority. I personally don’t give a damn.

  • denys

    the one in SoHo, New York has the same iphone but the screen behind it is almost the size of the whole window. i dropped my jaw when i saw it

  • gino

    I want this on my iphone 3gs as a video wallpaper if anyone can do this email me please i will pay!!!!!