It had to happen: Apple’s workhorse, the iMac, is expected to relinquish its title as best-selling all-in-one computer in 2012. What with its success in smartphones, tablets and notebooks, Apple appears ready to throw the PC industry a bone — a very limited one, however.
After being the world’s most popular and best-selling all-in-one system, the iMac’s market share will drop to 24 percent in 2012, down from 27 percent currently, according to DigiTimes Research. Apple will ship 3.8 million iMacs next year, compared to 4 million for Lenovo. The Asian giant has become a huge consumer of all-in-one computer systems.
“Although Apple’s iMac series has advantages in industrial design, the product series has shown only limited room for change in specifications,” according to DigiTimes. “However, HP and Lenovo have delivered above-the-standard industrial design in their products, while offering better hardware specifications, price and a variety of choices,” the researchers add.
Despite the loss of overall marketshare, the iMac remains strong in the U.S. and Europe, where HP lacks stability. It’s unknown how an expected 2012 iMac refresh will impact today’s research. The update is expected to include a 22-nanometer Ivy Bridge platform, better graphics, and more.
For longtime Apple fans, the iMac is a nostalgic connection to the past. However, the introduction of the iPad as well as the growth of the MacBook Air removed a large portion of the iMac’s daily use. I’ll hang on to mine, given it has become like an old pickup – the internal CD drive no longer works, the screen has a few dead spots, but it still is a perfect fit.
What’s so weird about this report is when was the last time you even saw a Lenovo all-in-one PC? The iMac’s everywhere, and it constantly pops up on television, whereas I couldn’t even really tell you what a Lenovo all-in-one PC looked like off the top of my head. I don’t doubt it’s going to outsell the iMac, but for all of that, it has zero brand recognition.