Amazon Lures Shoppers By Offering In-App Discounts On Products While In Competitor’s Stores



Amazon is using its Price Check app for the iPhone to lure shoppers away from physical retail stores by offering tasty discounts that can only be used online on Saturday, December 10. The company issued a press release today in which it announces its plan to “incentivize” shoppers to buy online, “ensuring they are really getting a deal.”

Amazon predicts that December 10 will be one of the biggest days of the year for the Price Check app, as shoppers rush to get their shopping done in time for Christmas. And in an attempt to help them save money (and lure them into using Amazon’s site), the retail giant will offer everyone who uses the Price Check app in stores an additional 5% discount (up to $5) off its own prices for up to three items:

And on December 10th, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs.

The Price Check app allows you to scan a barcode, take a picture, type in keywords, and say product names for the items you want to purchase to find them quickly and easily online. This is the first time Amazon has used the app with an incentive specifically intended to drive customers away from physical stores, but we’re guessing it’ll mean big business for the company in the run up to the holidays.

[via 9to5Mac]


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  • AllanChan

    I wonder how many people will just scan something from home and use the “discount”?  If I only I can remember to use this app on December 10th