Apple Sold A Stack Of iPads Almost A Mile High On Friday, And Other Crazy Black Friday Statistics

Apple Sold A Stack Of iPads Almost A Mile High On Friday, And Other Crazy Black Friday Statistics

How did you spend your day after Thanksgiving? If you worked at any of Apple’s 358 retail locations, it was likely just a blur. Some rather outstanding statistics emerged from Black Friday sales of Apple gear, including the sale of 14.8 iPads every hour per store, and 89 every minute around the US – or 1.5 tablets each second. Stacked together, consumers bought almost a mile of iPads on the first day of holiday shopping, or a tower 900 feet taller than the world’s tallest building, the Burj Khalifa in Dubai.

According to Piper Jaffray analyst Gene Munster, iPad sales for Friday jumped 68 percent over the same time in 2010, when 8.8 of the Apple tablets sold each hour. Despite the sales falling below the 84 percent annual increase Munster predicted for the quarter, he expects overseas sales will fill the gap.

Macs were another big seller for Apple, with more than 10 laptops and desktop leaving stores each hour on average, the analyst and his team found during eight hours of watching customer traffic – that’s about 3,580 Macs per hour or 1 every second, nationwide. That’s up 23 percent compared to last year, falling within the 25 percent jump he’s predicted for the quarter, as well as the 19 percent uptick NPD announced for the first month of the period. If those Macs were all MacBook Airs, the stack sold on Black Friday alone would tower 4,800 feet high.

Also watching Black Friday behavior was Chris Whitmore, analyst with Deutsche Bank. His group watched 200 stores Friday, evenly split between Apple retail locations and spots like Walmart, Target, Best Buy and the three U.S. carriers. His findings: the iPhone 4S was red-hot, depleting 75 percent of Apple stores, and requiring restocking the next day.

Of the carriers, Sprint appeared to have handled the holiday demand the best, with half of AT&T stores and many Verizon locations out of the handset. But this is just the start. There is still Cyber Monday to survive.

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  • twitter-12323042

    I am reading it the wrong way or are these numbers not checking out?
     ”including sales of 14.8 iPads every hour, 89 every minute – or 1.5 tablets each second”

  • Thomas sutton

    Thats what i thought seem ridiculously high??? 

  • Ken

    Might want to double-check your math there – if it is indeed “…89 every minute – or 1.5 tablets each second” then that would equate to 5,340 an hour, not “14.8″ In any case, very impressive results for Apple.

  • Anton Soze

    The 14.8 is per store. Multiply by 358 stores and you get the numbers reported in the story.  Approx 125,000+ for the day total.

  • Kevin Hunter

    I guess Mr. Sutherland was asleep at the wheel. Just a little bit of proofreading would have caught the errors in this post.

  • Ken Hughes

    Wonder who got the .8 of an iPad…

  • Chris Walsh

    Is the mile high with the iPads still boxed or not?

  • Daniel O Reilly

    14.8 iPads every hour but 89 a minute? it appears you were better at english than maths at school!

  • Sean Brassman

    He means to say 14.8 per store per hour.

  • twitter-12323042

    Thx for clearing that up:-) 

  • Reivax

    …Pretty much everyone who bought a Xoom or Touchpad instead.

  • Jasen Bartlett

    less the math data error, good to hear the sale of higher end items this holiday year. The US needs a jolt this holiday.

  • 300AShareMakesMeSmile

    Apple is definitely going out of business.  They are able to sell a few iPads, but they obviously can’t manage to sell enough iPads to meet Wall Street expectations that require enough iPads sold to reach the International Space Station.  On the other hand, Amazon is only required to sell enough Kindle Fires to reach the top of the Statue of Liberty’s torch to meet or exceed Wall Street’s expectations.  I often wonder about the bias of Wall Street this being the case.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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