Fortune: 10 Years Later, Apple Doubles Up Dell

Pete Mortensen ()

aapldell.jpg

Has it only been 10 years since Michael Dell made himself public enemy No. 1 to all lovers of Apple? As Apple 2.0 reminds us, the Dell Computer founder painted the bullseye on his forehead at ITxpo97:

“What would I do? I’d shut it down and give the money back to the shareholders.”

Visionary! Because as Apple 2.0 also points out, Apple’s market capitalization, $140.4 billion, is no more than twice Dell’s, $62.27 billion. Is it time to give the money back to shareholders in Austin, Mikey?

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It’s so nice to see how different things can be a decade later. Steve Jobs wasn’t even iCEO yet back then. Less than a year later, the iMac dropped, and Apple hasn’t stopped turning out the hits since. The mid-’90s were a scary time for the Mac. Things are so much more on track these days that it isn’t even funny.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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  • Paul Lustgarten

    In the second full paragraph, “is no more than twice Dell’s” should be “is now more than twice Dell’s”. AAPL has not only passed 2xDELL, but has done so by a long shot (and is still going)!

  • http://chriswinn.blogspot.com Chris Winn

    “Ah, but I was so much older then, I am younger than that now.”

    –Bob Dylan

  • Allan

    Dell won’t exist in 10 years. Maybe even five.