Microsoft Bribes Mac-Loving Jonas Brother To Shill For Their New Tysons Corner Retail Location

Microsoft Bribes Mac-Loving Jonas Brother To Shill For Their New Tysons Corner Retail Location Could it get any sadder? Ten years late, Microsoft is finally set to open its sad sack retail store later today at Tysons Corner, pretty much directly across from the original Apple Store that started it all way back in 2001. Needless to say, the world’s pretty much yawning at the news, and so Microsoft is trying anything to get people to attend the grand opening. I’m not sure what’s sadder, though: the fact that they hired a Jonas Brother to draw in crowds, or the fact that the Jonas Brother they hired, Joe Jonas, is both a Mac user and a former entertainment act for Apple, famously drawing scores of screaming teens to the SoHo Apple Store in 2008. Microsoft Bribes Mac-Loving Jonas Brother To Shill For Their New Tysons Corner Retail Location ObamaPacman, who spotted this pretty little faux pas, puts it best: “Basically, [Microsoft is] giving away a chance to meet a Mac user to promote the Microsoft store.” That about sums up Microsoft’s corporate confusion in an Apple-dominated retail landscape, don’t you think?

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  • FriarNurgle

    I’ll have to confirm this with my 10 year old daughter, but I’m pretty sure the Jonas Brothers are no longer cool. 

  • Gian Centeno

    How sad.

  • Aaron

    The Jonas who? I keed, I keed…

  • Jdsonice

    Hilarious and sad at the same time.

  • Tombo

    Ohh, lets go to the M$ store to browse various versions of Windows 8. I totally want Windows 8 Professional, but the Windows 8 Home version has excellent price points. Maybe I’ll just play with the boxes for a while to help me decide.

  • CharliK

    not really surprising. Remember those lame laptop hunter ads. The company that made those is a known All Apple house. 

  • CharliK

    but is it as hilarious and sad as this quality action from the Mission Viejo Cali store

    pay attention to the right hand side around 1:45 for the girl in the grey jeans and the white tee. It’s the best part of the video 

    http://www.youtube.com/watch?v

  • obamapacman

    Might be why one of them is shilling for Microsoft.

  • nthnm

    I can’t wait for pics of him to emerge using his MacBook behind the scenes and talking on his iPhone while at the show.

  • nolavabo

    Can a more perfect example of cargo cult behaviour be found than this one?

    Open an MS retail store in the same location as the original Apple one, with a near identical layout and decor, using one of the same entertainers that Apple used.

    Soon the planes of the Gods will be landing on the new runway FOR SURE.

  • Len Williams

    Microsoft proves again that it has no originality or innovation whatsoever. Surely they could find an ad agency that could do more than copy Apple, yet at every turn they demonstrate an inability to come up with new concepts and ideas for their stores and marketing campaigns. Using a musician who formerly shilled for Apple alone is a bad idea, as they open themselves up to criticism like this. What were they thinking?

  • Ryan Simmons

    Notice at the bottom of the ad it says, “Microsoft Tysons Corner ‘Sore’ Opening”. Sore??

  • God

    Don’t lie, you have no daughter and you’re listening to the Jonas Brothers right now.

  • Gina Ross

    I thought this was funny myself. Joe Jonas is a long-time Apple user. Paparazzi have even photographed him coming out of Apple stores several times now. He’s always been pretty vocal about his love for his Mac and his iPhone. This is actually hilarious.

  • Holytrinity

    Lolz, the store isn’t nearly across from the store…./sigh, at least write something about them besides their concert act. I use both and as I went into the store they actually explained how I can use both side-by-side. They definitely helped me out a lot more with my problems instead of scoff every time I hesitantly inch into an Apple store for help.

  • Guest

    To 10 year olds, no I’m sure they aren’t. It’s a little gross for little girls to be squealing over grown men anyway. That’s what Bueber and that Cody Simpson kud are for. Joe is a solo artist and an adult. His music isn’t for kids by any stretch of the imagination.

  • Guest

    OMJ JUST SHUT UP PEOPLE OF USA ¬¬ STOP HATING ON HIM HE DON’T DESERVE THAT AND HE DON’T DESERVE BEING IN A CONTRY WHERE THE ONLY THING YOU CAN DO IT IS CRITICIZE, HE SHOULD BE IN LATIN AMERICA :CC CHILE OBVIOUSLY ASDFGHGFDS ._.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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