As part of the streaming video on demand service’s push towards consolidating its user interface across all tablets, Netflix just unveiled the new GUI to their official iPad app. Sayonara, whitespace!
Netflix describes the changes:
The new design is much more immersive and provides greater focus on the growing number of titles in the Netflix catalog. In fact, the new interface displays twice as many movies and TV shows as before, enabling you to discover even more titles you’ll love. Also, we’ve taken greater advantage of the tablet’s unique features, inviting you to swipe through rows of titles featuring larger artwork.
That’s interesting, because this is the same rich media approach Netflix takes to its GUI on various consoles, smart TVs and set-top boxes. In other words, Netflix is now treating the iPad more like a television than a mobile device: an app that’s supposed to just suck you in and be its own little content universe, not something you’re constantly quitting out of to answer calls or send texts.
Personally, I really like the change. The Netflix GUI for iPad previously was very stark, and this really is a much more colorful, dynamic and interactive way to display the same (and, according to Netflix, more) amount of content. Kudos. Can’t wait to see the update.