In Sweden, international human rights and justice advocacy group Amnest International has launched a poignant advertising campaign called Slide to Unlock that uses custom iPhone and iPad wallpapers to try to raise awareness of the many innocent people wrongfully imprisoned around the world.
The campaign is as haunting as it is clever. Using free wallpapers, Amnesty International’s ads take advantage of the iPhone and iPad’s “slide to unlock” gesture and the ability to use different wallpapers on both your home and unlock screen to show the wrongfully imprisoned literally being freed by someone just opening their phone and sending a text.
The full series of ads below.
