A Hulu Plus application seems like the perfect addition to Apple’s $99 set-top box. While the device already comes packing a native Netflix app, the only way users can access current TV shows is by using the iTunes Store. According to some sources, however, a Hulu Plus app is ready to go, but Apple may not release it.
The Cupertino company already has a final build of the Hulu Plus app, according to sources for 9to5Mac, but it’s not yet ready to go public. There are no technical issues holding it back, but there are some political ones.
Apple reportedly feels the launch of Hulu Plus on the Apple TV could damage TV show sales through the company’s iTunes Store. Netflix already offers older TV shows, but the iTunes Store is the only source for fresh content. The launch of Hulu Plus would mean that’s no longer the case, and those with a subscription may not be visiting the iTunes Store as often as they have been.
Hulu Plus is already available on Apple’s iOS devices, but it’s one of the few video streaming apps that doesn’t offer AirPlay compatibility, which means you can’t send content to your TV unless you hook up your iPad via HDMI.