Want A Piece of Steve Jobs? Buy His Glasses

Want A Piece of Steve Jobs? Buy His Glasses
What happens when heartfelt tributes to the late Apple co-founder Steve Jobs get turned into commercial schmaltz? You get an Asian eyeglass distributor using the death of Steve Jobs to promote its products. At a Hong Kong trade show, a distributor announced Jobs left “his overwhelming ideas and his favorite glasses.”

Whether prowling a stage or gracing the cover of the recent biography by Walter Isaacson, the $450, German Lunor Classic Rund PP eyeglasses were a Jobs favorite. Make that “The Glasses of Steve Jobs,” as the company now markets them. “Many, many clients and customers” began asking for the same lenses soon after his death, Garick Tsui, marketing executive with the Power Bloom, the Asian distributor, told the Wall Street Journal.

Despite an estimate of “hundreds” of requests for the eyeglasses, isn’t it a little creepy to sell a product made prominent by the death of a person? No, according to the company. “People see these as a tribute to Mr. Jobs,” Tsui said.

But what’s next in the commercialization of a man so well-known for a minimalist life? Will we see black turtlenecks? Perhaps hawk some Steve Jobs blue jeans as a tribute? Yes, Jobs was an innovator and had qualities that could be admired, but it doesn’t follow that he becomes a marketable brand.

  • Zack

    And why not? apple are selling off the name of Steve Jobs, so why should no-one else

  • Chris

    Those glasses are not even the ones he weares in the picture

  • Jonathan Badger

    In the early 1980s, John Lennon style glasses were popular for a similar reason. I’m not sure if the actual company he used got involved though.

  • CharliK

    The only time Apple invokes Steve’s name is when it is fact. These companies, who knows. St Croix was outted for lying about the shirts, these folks could be also. Even just saying “just like the ones that Steve Jobs wore” is tacky. 

  • Don Youngner

    in a 8 months no one will care 

  • Bernard

    i always wanted to have one exctly like steve’s. but this one on the picture isn’t the same as his at all!

  • timborama

    What happens when heartfelt tributes to the late Apple co-founder Steve Jobs get turned into commercial schmaltz? …
    …and of course CoM wants to be part of the schmaltz.

  • TMU_Kelly

    If it was a tribute they would have bought the damn things while he was alive. I think it’s a crappy thing for any company to do.  Banking in on someones death is disgusting.

  • Shaunathan Sprocket

    Don’t see what the big deal is, didn’t John Lennon wear the same glasses?

  • Dan Markus

    Except your grammar teacher. She will always regret not teaching your proper use of articles.

  • orlandojon

    “Yes, Jobs was an innovator and had qualities that could be admired, but it doesn’t follow that he becomes a marketable brand”

    Earth to Ed…Steve Jobs has been a marketable brand since he started Apple in his garage.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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