It’s not set to open for another hour yet, but the curtain’s already been pulled back on Apple’s redesigned 5th Avenue store, which sees the iconic cube pared down from 90 panes of glass to just fifteen, and the architectural cruft needed to support them eliminated in favor of a new “seamless” design.
The end result is quite lovely, and makes the 5th Avenue location even more of a wonderful contradiction: how ironic that New York’s most photographed landmark is also its most invisible! More pictures below.
