Apple has closed its original SoHo location in New York City to perform some renovations. The SoHo store on Prince Street is closed for a limited time, and Apple has opened a temporary store on Greene Street.
Described as “raw and “rustic,” Apple’s temporary SoHo store is bustling with activity and features all the aspects that customers would expect from an Apple Store. Apple sure knows how to throw a store together.
Racked has several photos and a description of the SoHo space:
This temporary space covers three floors, classically Soho with columns down the middle. The main floor is awash in 27″ screens and plug-ins of all sorts. Brick and black steel abound. But rather than the ubiquitous glass stairways to heaven, here big wooden treads go up and down. In the cellar, visible through bridged cut-outs at the rear, folks looking for the answer to all their woes huddle around the Genius Bar. There they wait, silently expectant.
Upstairs on the second floor is AppleCare central. Beyond the teaching tables, way at the back, is the single bathroom, and a line extended along the wall.
We wonder how many people walk into this “temporary” Apple Store and think, “Wow, it looks like Apple decided to throw something together while the other store is closed.” Apple always goes above and beyond when it comes to customer experience, and even its temporary locations are a testament to Ron Johnson’s vision and the rest of the Apple retail team’s incredible talent.
Are you in the SoHo area? Head over to the Apple Store on 72 Greene Street and let us know what you think!
(via MacRumors)
