Apple Purchases 3D Mapping Company C3 Technologies [Report]

Apple Purchases 3D Mapping Company C3 Technologies [Report]

An example of C3 Technologies' 3D mapping

According to 9to5Mac, Apple has purchased its second 3D mapping company called C3 Technologies. Apple bought a company called Poly9 last summer that also specializes in 3D mapping technology.

Rumors have said for years that Apple is working to drastically improve its iOS Maps application with in-house features and improvements. The purchase of C3 Technologies suggests that Apple is working to bring revolutionary 3D technology and hi-quality image rendering to its Maps app on the iOS platform.

9to5Mac reports:

“Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom , C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.”

There’s plenty of room for Apple to improve its Maps app, and acquiring outside talent and technology reinforces Apple’s unspoken goal to eventually ditch Google’s Maps backend. Apple and Google are huge competitors involved in heavy litigation; it doesn’t make sense for the two companies to continue partnering so closely.

C3 Technologies already showed off its tech at CES 2011. The company uses advanced missile targeting technology to create 3D maps and “seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images.”

Here are some examples of what C3 Technologies can do:

httpvhd://www.youtube.com/watch?v=gSmunh6NIQI

httpvhd://www.youtube.com/watch?v=mlelVaxctI0

Reports and rumors have indicated that Apple is ramping up its Maps development and recruiting engineers for its Geo Team. It’s obvious that the Cupertino company’s sights are set on the future of Maps for iOS.

Based on this purchase of C3 Technologies, it wouldn’t be a stretch to assume that Apple will be bringing revolutionary 3D mapping to iOS in the future. Nothing drastic will probably happen in iOS 5, but expect big things in the Maps department for iOS 6.

Related
  • Niko

    That Will be for iPhone 5

  • LeCorsaire

    That’s Boston harbor

  • Barton Lynch

    i want it now! :’(

  • Alberto Hernandez

    iPhone 6 you mean. The iPhone 4S is the iPhone 5.

  • Michael Verrenkamp

    Ok so if you go to maps.nokia.com/3D/ install the plug in and then you can see something exactly the same as this, my guess is it is the same technology. Some buildings are a little wonky and trees look strange but other than that it is absolutely amazing!

    Bringing this to iPhone is going to be a huge win for Apple.

  • Tronjheim79

    That looks amazing! But then again, I’m guessing this is only applicable for big and famous places. 

  • larrymadill

    I’d just be happy with Turn by Turn navigation. I use Navigon right now, and while its OK, it really is just O-K. 

  • larrymadill

    The argument over whether iPhone 5 will be called iPhone 5 or 6 is one of the dumbest around, across all Mac Blogs.

  • Mattias

    The technology is already used by the swedish website hitta.se
    So you can already test it, although it’s not as smooth as in the clips.

    The site is in swedish but if you follow the link and click on the 3D “link” just above the map it will start a java applet and you get a 3D view of central Stockholm.

    http://www.hitta.se/LargeMap.a

  • ???? ??????

    Buy Nokla. It already has a 3D map.

  • Andrew Brisman

    Why has Apple bought another 3D mapping company? Apple is planning a grand project to beat Google! Learn more

    http://www.coldscoop.com/2011/

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

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