To commemorate the launch of the official Steve Jobs biography in Taiwan, a bookseller handed out apples and bags printed with two portraits of the Apple co-founder.
You were supposed to be dressed in a Steve-esque black turtleneck to get the snack and commemorative bag at bookchain Eslite, but as the guy holding his bag wearing a Steve McQueen t-shirt shows, the rules for the giveaway weren’t strictly observed. (Or maybe all Steves look alike?)
The news comes to us from tireless Steve Jobs spotter Dan Bloom, who notes that Eslite’s sales of the bio are expected to outstrip Harry Potter.
Now that’s truly magical.
Via Dan BloomRelated