Want an iPhone 4S? You’ll Need to Reserve One From Your Local Apple Store

Want an iPhone 4S? You’ll Need to Reserve One From Your Local Apple Store

Apple is now selling the iPhone 4S by reservation-only in the US and Canada, meaning that you’ll need to reserve a unit by 9 PM for pickup the following day. This indicates that iPhone 4S stock is running low, and Apple wants to ensure that customers are able to walk out of the store with an iPhone 4S in-hand.

The “How to Buy” page on Apple’s website has been updated with information regarding this change in policy. The two options are buying online (with a 1-2 week shipping estimate), or reserving for pickup at a local Apple Store.

As MacRumors notes, Apple is probably not trying to limit walk-in availability by requiring reservations. Because demand for the iPhone 4S has been so high, it makes sense to set aside units for guaranteed customers each day and then distribute remaining stock to walk-in customers.

This morning, Apple announced a record-breaking first weekend for the iPhone 4S, with 4 million units sold. Apple’s newest smartphone is on track to become the fastest-selling consumer electronics product of all time.

  • JESSIE7658

    my friend’s step-aunt makes $70/hour on the computer. She has been unemployed for 5 months but last month her pay was $7740 just working on the computer for a few hours. Read about it on this web site MakeCash1.com

  • JESSIE879876

    my friend’s step-aunt makes $70/hour on the computer. She has been unemployed for 5 months but last month her pay was $7740 just working on the computer for a few hours. Read about it on this web site MakeCash1.com

  • want_it_now

    except that when you click on “reserve iPhone”, they ALL show up as “unavailable”

  • cheesy1

    hey i got mine for free, got it preordered so im way ahead of the game here

  • chels

    that’s because it’s reservations starting AFTER 9, not before like stated in the post.

  • John

    Tonight I will decide if want iPhone 4s or nexus but but hope its nexus because I won’t use Siri. I just hope nexus lives up to my expectations. I like the iPhone apps but with no jailbreak nexus has huge edge.

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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